About Us

Four generations of our family have contributed into making the core of our business in milling and blending of ingredients a fine art. Added to this, we have branched out and perfected the art in packing and processing dry food ingredients such as pulses, beans, lentils, rice, grains, whole and ground spices, flours and powders. We have applied those many years of experience to bringing you the best dry food ingredients on offer and our original values have remained in our family for decades.

Our commitment to our customers’ expectations remains high priority for us, as does our commitment to quality. We believe we never lose sight of the individual attention our customers deserve.

To ensure our products meet the high standards we offer our customers, we source our products from across the world to bring you the finest authentic quality ingredients and we are dedicated to ensuring the customer is offered the best possible ingredients at the most competitive prices.

We are a family business and take pride and great personal care to ensure our customers receive complete satisfaction. The flexible and commercially aware approach to our business enables us to be forward thinking and innovative in our approach to business.

Our company motto is QSP, which simply stands for:

Q - for the quality you deserve

S - for the service that is second to none

P - for the price which pleases

Historically, we started our operations with a little bit of trading with the manufacture of gram flour, which is a flour made from ground chickpeas, and also known as chickpea flour or garbanzo flour, and is a staple ingredient in Pakistani, Indian and Bangladeshi cuisines. When gram flour is mixed with an equal proportion of water, it may be used as an egg replacer in vegan cookery. This was our main product line - and from this humble beginning we have grown to import and manufacture over 400 high quality product lines.

Our passion and enthusiasm for ensuring our products are of the highest standard are paramount.

We are aware that pulses have health and nutritional advantages and it is said that they are beneficial, especially for older people of differing ethnicities.

Genteel Associates would like to be your partner in creating great food.

Contact Us
Genteel Associates
Unit 2 Lloyds Close
Wellingborough
Northamptonshire
NN8 4SR

Tel: 01933 222868
Fax: 01933 222933
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